Buyers respond psychologically to visual elements and stories
They relate more powerfully with visual components and stories of past successes. They say a picture is worth a thousand words, and that certainly rings true for sales reps. Graphs and charts can go a long way in closing the buying gap. Meanwhile, stories of past successes resonate strongly with buyers because they can then picture themselves in the shoes of previous buyers, experiencing similar success.
Be The Expert : People tend to be hard-wired to respond to authority. And since you’re staff are highly qualified and expertly trained, you’ll want to make sure you highlight that during the path to purchase.
Make The Customer Feel Valued : This can be done by creating unforgettable customer experiences, or by simply giving them something for free.
Create Urgency : One of the oldest and most effective ways of making the sale is through an expiration date. People are afraid of missing out and are more likely to take action if they think there is an end date.
Optimize Customer Engagement Through Content : Content marketing has become a great way that business are achieving customer engagement in the modern era. Remember, customers, don’t like the hard sell or aggressive tactics. So marketers have begun to provide content for consumers to stumble upon themselves. The content you create could take many forms, from an animated infographic to an employee bio slide, to a limited time offer that creates urgency. But the important thing is that you’re not shoving it down your audience's throat. You’re letting them discover it for themselves.
Implement Digital Signage : The flexibility digital signage offers is unparalleled when it comes to in-store, point of sale marketing. People notice digital signs 400% more than static signage and one in about five customers will make an unplanned purchase because of something they saw on digital signage.
Credit: Douglas Webb / insightsquared /