Studio.byYSR

Our collaboration with ChïmChim, a plant-based brand, allowed us to showcase our expertise in branding and packaging design while capturing the essence of their innovative and mouthwatering food offerings. 

For the ChïmChim branding and packaging project, our approach was centered around conveying the spirit of innovation in the world of plant-based cuisine. Through our meticulous use of bright colors and incorporation of real food photography, we aimed to create an engaging visual identity that would draw attention and pique curiosity.

One of the key objectives of our design was to communicate the remarkable taste and quality of ChïmChims meatless products. We introduced the tagline "You Won't Believe It's Meatless" to convey the astonishing flavor and texture of their dishes, which closely resemble traditional meat-based counterparts. Through our design, we sought to challenge preconceived notions and invite people to experience the joy of a delicious and healthier alternative.

The packaging design for ChïmChim showcases a diverse selection of plant-based options, ranging from Chick'n Nuggets to Hargao and Shumai. By incorporating vibrant imagery and modern typography, we ensured that each product stands out on the shelves, capturing the attention of both plant-based enthusiasts and those looking to explore new culinary experiences.